24 Hour Fitness Machines Top Weight 6 Keys to Self Publishing Success 9 Pioneers of Fitness Achieve High Fitness Levels Advice On Sports Nutrition Supplements Are Retirees Dummying Down Biologically Bench Press for Your Brain Cellular Nutrition Chemical and Biological Warfare Chemistry Nutritional Supplements Coaching Effective Teams Implement Experiential Learning Commitment To A Successful Fitness Create Your Author Platform Diet Nutrition and Healthy Living Dog Days Finding a Publisher Dramatically Increase Sales Conversion Education Based Marketing The New Sales Education Based Marketing Can Increase Sales Education vs Sales Based Marketing Fast Biologically Active Highly Fitness Franchise Fitness Trainer Five Questions Get Your Book Published Get and Stay Younger Looking and Slow Getting Your Book Published How to Find Health and Nutrition Hold the Press Penis Enlargement Actually Homeschool Curriculum Review Memoria Press How to Think About the Increasing Length Or Girth Which is Better Life Coaching Schools Make the Switch From Selling to Educating Names of African Children Born Atypically New Authors Publishing Options Nutrition Supplementation Nutritional Supplements Should On Writing for Publication Our Post Biological Evolution Boldly Part 3 The Road Portable Fitness Equipment Professional Services Win More Sales Put Power Behind Your Random House Book Publishing Self Publish Or Get a Mainstream Self Publishing Independent Publishing Traditional The Final Word On Fitness For Women The Many Hats of Self Published The New Face of Publishing The Present Situation For Writing The Real Deal How Useful The Ultimate Publishing Guide How to Publish To Publish Or To Self Too Much Power of the Press Traditional Publishing Self publishing and Subsidy Understanding Food Nutrition Labels What Are Music Publishers Why Join a Fitness Club Why Most Coaches Are the Gray Why You Should Consider Writing Childrens Books Get Published
10 Myths about Organ Donation 5 Benefits Of Worm Farming A-Z of Worm Farming All About Organic Food Answers to Some Important Questions Ask Your Doctor About Organic Everything You Need in Organic Facts About Organic Cosmetic Certification Facts About Worm Farming Getting To Know More About Organic Have You Ever Considered Worm Farming Home Panty Organization How To Use Worm Farm How To Worm Farm How to Make Worm Farm How to Set Up Worm Farm I Was Lied To About Organic Important Details About Worm Farming Important Facts About Organic Gardening Information You Should Know About Organic Interesting Facts About Organic Foods Keeping Earthworms Within A Farm Learn the Basics About Organic Look at the Reasons of Worm Farm Making a Worm Farm on Budget Marketing The Worm Farm More Faq About Organic One Harm to Worm Farm Organic Chicken Recipes Organic Gardening Can Make Hobby Quick and Simple Organic Grocery Skin Care Techniques Starting Worm Farms The Truth About Organic Beauty The Truths About Organic Anti The Ways to Go About Organic Things to Know About Worm Farm To Build Worm Farm Vermicomposting Recycling Idea Vermiculture Whats the Difference Among Worm What Can Vermiculture Do What Is Worm Composting What It Will Do For You What The Heck Is Organic What You Need to Know About Nutrition What You Should Know About Baby Foods What you to know about Vegetables Whats All The Buzz About Where The Worms Do The Work Organic Home Gardening Worm Farm History Worm Farming For Fun Worm Farming Secrets
Dramatically Increase Sales Conversion Rate Using Education Based Marketing
Is your sales conversion rate acceptable? Would you like to work smarter not harder? Then consider education based marketing instead of the traditional sales based marketing and realize your goal to increase sales.
So what is your sales conversion rate? In other words, if you receive 100 qualified leads, how many sales do you actually earn? Depending upon the industry and your own sales skills, this may range from 5% to 90%. However from my sales coaching experience, I believe the average is probably closer to 1 out of three to five.
What would happen if you could double that conversion rate? Instead of earning one sale with every 5 contacts you now have 2. For the same amount of effort, you have doubled your results. Does that make sense to you?
During the last year, I have been transitioning from sales based marketing to education based marketing. My sales style was always helpful, but I never considered myself an educator unless I was doing sales training. Now, I have embraced this more contemporary model and the results have been exciting.
The traditional way of selling evolves from a sales based marketing approach. Here is the focus is on how quickly you can make the sale. Within this approach are certain No-Nos such as Do not give anything away.
With the advent of technology and the Internet, there is a wealth of free information so the old paradigm of giving stuff away is no longer viable. Now sales professionals must out think the Internet and all that free information.
To change from the accepted and traditional sales based approach is quite easy. All you must do is take the role of trusted educator and advisor. Your goal is not to sell the product or service, but to bring value by educating the potential qualified customer. Of course, you may think this may take more time. Given that most sales are completed between the fifth and twelfth contacts, the time really is not an issue.
So what is the real issue? From my sales coaching experience, the real issue is conversions. How many contacts or leads can you convert into loyal customers? Sales Coaching Tip: If you do not know your sales conversion ratio or percentage, shame on you.
If sales conversion is the 800 pound gorilla in the room, then your sales actions should be focused on improving that percentage. By taking such directed actions, you can begin to close the gaps between leads received and sales earned.
One such action is education based marketing which is probably 180 degrees away from the traditional sales based marketing. Your role is now to educate your potential customers or even centers of influence. By demonstrating your subject matter expertise, you become the go to person when people have questions.
Since educate means to lead out, you now take the role of leading your potential customers out from where they are to where they want to be. Imagine that you are walking side by side with your customers, educating them instead of having to pull or push them to buy your products or services.
Ключевые слова: книга, публикация, скачать, бесплатно, программы, окна, пластик, металл, ремонт, компьютер, мода, заказать, купить, телефон, фирма, строительство
Cooper Publishing Group, LLC
P.O. Box 1129
Traverse City, Michigan 49685